The MBTI Creativity Index MBTICI

Having a metric or personality test that could define accurately a creative individual would be of great help in placing people in the correct job. There is one tool, developed by Harrison Gough, which is designed to perform just such a function [C-3]. It is called the MBTI Creativity index (MBTI-CI) and is based on the Myers-Briggs Type Indicator (MBTI). MBTI, the most widely used instrument for understanding normal personality differences, was developed by Isabel Briggs Myers and her mother, Katharine Cook Briggs over 50 years ago [C-4]. The MBTI instrument determines preferences on four dichotomies:

• Extraversion (E)-Introversion (I). Describes where people prefer to focus their attention and get their energy; from the outer world of people and activity or their inner world of ideas and experiences.

• Sensing (S)-Intuition (N). Describes how people prefer to take in information; focused on what is real and actual or on patterns and meanings in data.

• Thinking (T)-Feeling (F). Describes how people prefer to make decisions; based on logical analysis or guided by concern for their impact on others.

• Judging (J)-Perceiving(P). Describes how people prefer to deal with the outer world; in a planned orderly way, or in a flexible spontaneous way.

Combinations of these preferences result in 16 distinct personality types. Understanding characteristics unique to each personality type provides an insight on how they influence an individual's way of communicating and interacting with others.

Taking a person's MBTI score and placing them into a formula, developed over many years of research, calculates the MBTI-CI. From this research Gough was able to suggest that creative individuals tend to be more intuitive (N) rather than sensory (S), more perceiving (P) than judging (J), more extroverted (E) than introverted (I) and more thinking (T) than feeling (F).

The average creativity index figure is 235.5, in a potential range of 84.5 to 547.5. Gough concludes that people with scores less than 250 are less likely, whilst those above 350 are more likely to demonstrate breakthrough creativity.

158 | 1 Creativity and the Nurturing of Innovation 1.5.2

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