Summary of studies of effectiveness

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The evidence supports the effectiveness of mass media interventions in increasing the knowledge of HIV transmission and prevention, improving self-efficacy in terms of condom use, influencing social norms about the acceptability of young people discussing reproductive health, increasing interpersonal communication about HIV and prevention behaviours, increasing the use of condoms, and boosting awareness of health providers. The studies reviewed in this article did not tend to show significant effects with regard to creating awareness that healthy looking people may have HIV/AIDS or improving self-efficacy in terms of abstinence. They also did not show significant effects in terms of increasing the proportion of adolescents who delay their first sexual experience or decreasing the number of sexual partners.

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