Studies of interpersonal attraction and friendship have documented the power of circumstances such as propinquity. In their 1950 book Social Pressures in Informal Groups, Leon Festinger, Stanley Schachter, and Kurt Back reported the friendship preferences of married students living in university housing. Festinger and his colleagues found that the students and their families were most likely to form friendships with others who lived nearby and with whom they had regular contact. Propinquity was a more powerful determinant of friendship than common background or academic major. Propinquity appears to act as an initial filter in social relationships: Nearness and contact determine the people an individual meets, after which other factors may affect interpersonal attraction.
The findings of Festinger and his colleagues can be applied byjudiciously
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People are more likely to become friends if they share interests, goals, and pastimes. (CLEO Photography)
choosing living quarters and location. People who wish to be popular should choose to live where they will have the greatest amount of contact with others: on the ground floor of a high-rise building, near an exit or stairwell, or near common facilities such as a laundry room. Zajonc's research on the power of mere exposure confirms that merely having frequent contact with others is sufficient to predispose them to liking.
Mere exposure does not appear to sustain relationships over time. Once people have interacted, their likelihood of having future interactions depends on factors such as physical attractiveness and similarity to one another. Further, the quality of their communication must improve over time as they engage in greater self-disclosure. As friends move from a tit-for-tat exchange to a communal relationship in which they both invest time and resources, their friendship will develop more strongly and satisfactorily.
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