Type of psychology: Biological bases of behavior; emotion; learning;
memory; motivation; social psychology Fields of study: Attitudes and behavior; aversive conditioning;
behavioral and cognitive models; cognitive learning; methodological issues; motivation theory; Pavlovian conditioning; personality theory; social motives
Central to the study of psychology is motivation, which is fundamentally concerned with emotion, personality, learning, memory, and gaining an understanding of how behavior is most effectively activated, organized, and directed toward the achievement of goals.
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