The reality of how self-esteem develops, however, is more complicated than this example demonstrates. People do not always accept the feedback that others offer, and they may believe that their failure means nothing more than having an off day. In order to understand the impact that success and failure will have on self-esteem, it is important to understand the kinds of attributions people make for their successes and failures. When a person succeeds or fails, there are three levels of attributions that can be made for explaining the occurrence. First, the individual must decide if the event occurred because of something internal (something inside caused it to happen) or something external (something in the environment caused it to happen). Second, it must be decided whether the event occurred because of a stable factor (because it happened this time, it will happen again) or a temporary circumstance (it probably will not happen again). Finally, it must be decided whether the event occurred because of something specific (this failure resulted because of poor tennis ability) or something global (failure resulted at this undertaking because of lack of ability to do anything).
It is easy to see that the kinds of attributions individuals make for their successes and failures will have a profound impact on how a particular event influences their self-esteem. If a decision is made that a failure at tennis occurred because of something internal (lack of ability), stable (the ability will never be present), and global (lack of any ability), then a failure is going to damage self-esteem severely. Self-esteem is created through the blending of expectations for success, actual levels of success, and the kinds of attributions made for why success or failure occurred.
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