Social learning theory, later amplified as social cognitive theory by its founder, social psychologist Albert Bandura, provides a unified theoretical framework for analyzing the psychological processes that govern human behavior. Its goal is to explain how behavior develops, how it is maintained, and through what processes it can be modified. It seeks to accomplish this task by identifying the determinants of human action and the mechanisms through which they operate.
Bandura lays out the conceptual framework of his approach in his book Social Learning Theory (1977). His theory is based on a model of reciprocal determinism. This means that Bandura rejects both the humanist and existentialist position viewing people as free agents and the behaviorist position viewing behavior as controlled by the environment. Rather, external determinants of behavior (such as rewards and punishments) and internal determinants (such as thoughts, expectations, and beliefs) are considered part of a system of interlocking determinants that influence not only behavior but also the various other parts of the system. In other words, each part of the system—behavior, cognition, and environmental influences—affects each of the other parts. People are neither free agents nor passive reactors to external pressures. Instead, through self-regulatory processes, they have the ability to exercise some measure of control over their own actions. They can affect their behavior by setting goals, arranging environmental inducements, generating cognitive strategies, evaluating goal attainment, and mediating consequences for their actions. Bandura accepts that these self-regulatory functions initially are learned as the result of external rewards and punishments. Their external origin, however, does not invalidate the fact that, once internalized, they in part determine behavior.
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