Use in Interpersonal Relations

A fourth application is associated with business management and sales. Management applies interpersonal relations to subordinates; sales applies interpersonal relations to prospective customers. Adler's formula for effective interpersonal relations is simple: Do not make the other person feel inferior. Treat workers with respect. Act as if they are intelligent, competent, wise, and motivated. Give subordinates the opportunity and the encouragement to do a good job, so that they can nurture their own social interest by having a feeling of accomplishment and contribution. Mary Kay Ash, the cosmetics magnate, said that she treated each of her employees and distributors as if each were wearing a sign saying "make me feel important." A similar strategy should apply to customers.

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Breaking Bulimia

Breaking Bulimia

We have all been there: turning to the refrigerator if feeling lonely or bored or indulging in seconds or thirds if strained. But if you suffer from bulimia, the from time to time urge to overeat is more like an obsession.

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